Mailshake

Mailshake is a sales engagement platform focused on cold email outreach, phone calling, and social selling. It's designed for sales teams who need a straightforward tool without unnecessary complexity.

The platform offers email personalization through merge tags, A/B testing for subject lines and messaging, and automated follow-up sequences. The Lead Catcher feature routes interested replies to the appropriate team member automatically.

Mailshake includes a phone dialer for cold calling campaigns and LinkedIn automation for social selling. The multichannel approach helps sales teams reach prospects through their preferred communication channels.

The built-in email validation reduces bounces, and the list cleaning features help maintain sender reputation. Mailshake integrates with major CRMs including Salesforce, HubSpot, and Pipedrive.

Mailshake is refreshingly simple compared to complex sales engagement platforms. It does cold email well without overwhelming you with features you'll never use.

The Lead Catcher feature saves significant time. Instead of manually checking replies and forwarding them, interested prospects are automatically routed to account owners based on rules you set.

Email deliverability is solid. The built-in validation catches bad addresses before sending, and the sending infrastructure maintains good sender reputation.

The phone dialer is basic but functional. It integrates with the same sequences, so you can set tasks for calls based on email engagement.

At $58/month for the Email Outreach plan, it's competitively priced. The Sales Engagement plan at $99 adds phone and social selling features.

Verdict: Best for teams wanting straightforward cold email without unnecessary complexity.