Instantly

Instantly is a cold email outreach platform designed for scale. It offers unlimited email accounts, automated warm-up, and AI-powered email personalization for B2B lead generation campaigns.

The platform's standout feature is unlimited email warm-up, which gradually increases sending volume to establish sender reputation. This reduces spam folder placement and improves deliverability rates for cold outreach campaigns.

Instantly includes AI email personalization that analyzes prospect websites and LinkedIn profiles to generate custom opening lines. The campaign builder supports complex sequences with conditional logic based on opens, clicks, and replies.

For sales teams focused on cold email outreach as part of their B2B lead generation strategy, Instantly provides the infrastructure to send high volumes while maintaining deliverability.

Instantly has become my go-to for cold email campaigns. The unlimited warm-up feature alone saves hundreds compared to separate warm-up services.

The deliverability is excellent when you follow their setup guidelines. I consistently see 60-70% open rates on properly warmed-up accounts, which is outstanding for cold email.

The AI personalization is decent but not amazing. It generates usable opening lines from websites, but I still customize the majority of my messaging manually for best results.

Campaign management is straightforward. The visual builder makes it easy to create multi-step sequences with delays and conditional branches.

At $37/month for the basic plan with unlimited warm-up, it's incredibly cost-effective for volume senders. The Growth plan at $97 adds AI features and more analytics.

Verdict: Best cold email platform for teams sending high volumes who need included warm-up services.