Lemlist

Lemlist is a sales engagement platform known for its personalized image and video features. It combines cold email, LinkedIn automation, and custom landing pages for multichannel outreach campaigns.

The platform's signature feature is dynamic image personalization - adding prospect names, company logos, or custom text to images automatically. This visual personalization significantly improves email engagement rates.

Lemlist includes LinkedIn automation for connection requests, messages, and profile visits. The multichannel sequences can alternate between email and LinkedIn touchpoints based on prospect behavior.

The lemwarm feature provides email warm-up to improve deliverability. Lemlist also includes a leads database (lemfinder) for finding prospects by job title, company, and industry.

Lemlist's image personalization is genuinely effective. Adding a prospect's name to a custom image increased my reply rates from 3% to 8%. It's eye-catching and feels personal.

The multichannel sequences work well - I can set up campaigns that try email first, then LinkedIn if no response. This increases touchpoints without being annoying.

The LinkedIn automation is convenient but carries standard risks. I use conservative settings (10-15 actions/day) and haven't had issues, but it's not risk-free.

Lemwarm is solid for email deliverability. After 2 weeks of warming, my emails consistently land in primary inboxes.

At $59-99/month, it's mid-range priced. The value is good if you use the personalization features. Without them, cheaper alternatives work fine.

Verdict: Best for teams wanting visual personalization and multichannel outreach in one platform.