Crystal

Crystal is a personality insights platform that analyzes LinkedIn profiles to predict communication styles. It helps salespeople tailor their messaging to individual personalities.

The platform uses AI to analyze LinkedIn profiles, writing samples, and public data to predict personality types. It provides insights on how to communicate effectively with each contact.

Crystal offers specific email templates and messaging suggestions based on personality. For example, it suggests direct, brief messages for some personalities and detailed, relationship-focused messages for others.

The Chrome extension shows personality insights directly on LinkedIn profiles. This context helps sales reps adapt their approach in real-time.

Crystal's personality insights are surprisingly accurate when they work. The communication suggestions have improved my response rates.

The DISC-based personality predictions match my experience with contacts about 70% of the time. When accurate, the advice is genuinely helpful.

The email templates tailored to personality save time. I adapt the suggestions rather than using them verbatim.

At $0-49/month, it's affordable to try. The free tier gives limited insights but enough to test value.

Not everyone believes in personality-based selling. If you're skeptical, Crystal may not be for you.

Verdict: Useful for sales reps wanting personality insights to tailor messaging.