BuiltWith

BuiltWith is a website profiler that shows the technology stack used by any website. It provides technographic data for sales intelligence and market research.

The platform analyzes millions of websites to identify what technologies they use. This includes CMS platforms, analytics tools, marketing automation, ecommerce platforms, and more.

BuiltWith offers lead lists based on technology usage - users can find all companies using a specific technology. This is valuable for competitive displacement and complementary sales.

The platform includes company intelligence like revenue estimates, employee counts, and location data. This helps prioritize and segment prospect lists.

BuiltWith is the gold standard for technographics. The technology detection is remarkably accurate across millions of websites.

The free lookups are generous - I can check any website's tech stack instantly without paying. This is invaluable for quick research.

Lead lists by technology are powerful for sales. I can find all companies using a competitor's product or complementary technology.

The Chrome extension shows technology data on any site I visit. This immediate context helps me understand prospects better.

At $0-495/month, pricing ranges from free to very expensive. Most users can get value from free or basic paid plans.

Verdict: Essential for sales teams using technographics in their prospecting strategy.